help Help

Entertainment Digital Signage

Enhance Visitor Experience & Operational Efficiency

wayfinding • event information • digital menu boards • interactive displays • promotional content • crowd management

Transform Your Entertainment Venue

Digital signage is revolutionizing entertainment venues, reducing perceived wait times by up to 40%, improving wayfinding efficiency by 35%, and significantly enhancing the overall visitor experience. Our entertainment-specific digital signage solutions provide everything you need to create a more engaging, informative, and efficient environment for guests.

From interactive wayfinding and event information to dynamic menu boards and promotional displays, our platform empowers theaters, stadiums, theme parks, museums, and concert venues of all sizes to improve visitor satisfaction while streamlining operations and increasing revenue opportunities.

Visitor Experience

Enhanced Visitor Experience

Create memorable impressions and improve visitor satisfaction with digital signage solutions designed to inform, engage, and delight. Our platform allows you to:

  • Welcome Visitors: Display personalized greetings for arriving guests and groups
  • Showcase Attractions: Highlight available experiences, exhibits, and special offerings
  • Promote Events: Feature upcoming shows, performances, or limited-time experiences
  • Share Practical Information: Provide details about facilities, services, and amenities
  • Gather Feedback: Incorporate interactive surveys and feedback opportunities

Entertainment venues using digital signage report a 38% improvement in visitor satisfaction scores and a 27% increase in utilization of on-site amenities and services. The dynamic nature of digital displays allows you to adjust messaging throughout the day to highlight different offerings based on time, crowd levels, or special events.

Our platform includes scheduling features that ensure content is always timely and relevant, automatically transitioning from morning attraction information to evening entertainment options later in the day, creating a more personalized and attentive visitor experience.


Interactive Wayfinding Solutions

Help visitors navigate your venue with ease and confidence. Our interactive wayfinding solutions provide:

  • Interactive Venue Maps: Allow visitors to explore your facility and find destinations
  • Turn-by-Turn Directions: Provide step-by-step navigation with printable or mobile-friendly maps
  • Multi-Language Support: Offer wayfinding assistance in multiple languages for international visitors
  • Points of Interest: Highlight attractions, amenities, dining, and other key locations
  • Accessibility Options: Include routes and information for visitors with mobility needs

Wayfinding is particularly valuable in large entertainment venues where visitors may be unfamiliar with the layout or experiencing time pressure to reach a show or event. Our solutions can be updated instantly to reflect temporary changes due to special events, maintenance, or seasonal offerings.

Venues implementing our wayfinding solutions report a 45% reduction in directional questions to staff and significantly higher visitor confidence in exploring and utilizing all available attractions and services, leading to increased revenue per visitor and higher satisfaction scores.

Wayfinding Solutions


Engaging Interactive Displays

Create memorable experiences and enhance visitor engagement with interactive digital signage solutions. Our platform allows you to:

  • Develop Interactive Exhibits: Create touchscreen experiences that educate and entertain
  • Offer Virtual Tours: Provide behind-the-scenes looks at areas not accessible to visitors
  • Create Photo Opportunities: Implement social media-ready photo booths and branded frames
  • Provide Self-Service Options: Enable ticket purchasing, upgrades, or reservations
  • Collect Visitor Data: Gather information through interactive surveys and feedback stations

Interactive displays significantly increase visitor engagement, with venues reporting that interactive elements receive 5-7 times more engagement than static displays. These engaging experiences create memorable moments that visitors share on social media, extending your venue's reach and influence.

Our interactive solutions include robust analytics that track usage patterns, popular content, and visitor preferences. This data helps you continuously refine and improve the interactive experience while gathering valuable insights about your audience.

Interactive Displays

Promotional Content

Strategic Promotional Content

Drive additional revenue and enhance visitor awareness with targeted promotional content. Our platform enables you to:

  • Promote Upcoming Events: Showcase future performances, exhibits, or special events
  • Highlight Merchandise: Feature available souvenirs, collectibles, and branded items
  • Advertise Premium Experiences: Promote VIP packages, behind-the-scenes tours, or exclusive access
  • Cross-Sell Related Offerings: Connect visitors with complementary experiences or venues
  • Feature Sponsor Content: Integrate sponsor messaging in a non-intrusive, value-adding way

Entertainment venues using digital signage for promotional content report a 32% increase in merchandise sales and a 28% lift in premium experience bookings. The ability to target promotions based on location within the venue, time of day, and current events creates highly relevant messaging that resonates with visitors.

Our platform includes content scheduling and targeting features that allow you to create sophisticated promotional campaigns that adapt to changing conditions. For example, you can automatically switch to indoor activity promotions during inclement weather or highlight air-conditioned attractions during extreme heat.


Entertainment Success Stories

See how entertainment venues are transforming visitor experience and operational efficiency with our digital signage solutions

Regional Theme Park

Challenge: Needed to improve visitor experience and increase per-capita spending across a 120-acre park with 1.5 million annual visitors.

Solution: Implemented a network of wayfinding kiosks, attraction information displays, and promotional screens throughout the park.

Results:

  • 42% reduction in visitor wayfinding questions
  • 18% increase in food and beverage sales
  • 23% growth in merchandise revenue
  • 35% improvement in visitor satisfaction scores related to information availability
Read Full Case Study

Multiplex Cinema Chain

Challenge: Wanted to modernize the moviegoing experience and increase concession sales across 25 locations with 280 screens total.

Solution: Deployed digital movie posters, concession menu boards, and lobby promotional displays.

Results:

  • 12% increase in average concession spend per visitor
  • 28% higher sales of featured combo items
  • Reduced perceived wait times in concession lines
  • Eliminated printing costs for promotional materials and menu updates
Read Full Case Study

Interactive Science Museum

Challenge: Needed to enhance educational content and visitor engagement for a facility with 500,000 annual visitors.

Solution: Implemented interactive touchscreen displays, wayfinding kiosks, and digital exhibit information throughout the museum.

Results:

  • 47% increase in visitor engagement with exhibits
  • 38% improvement in educational content retention
  • 25% growth in membership sales
  • Significant increase in social media mentions and visitor-generated content
Read Full Case Study

Digital Signage Applications for Entertainment

Explore the many ways digital signage can enhance your entertainment venue

Event & Show Information

Display schedules, showtimes, cast information, and runtime details. Help visitors plan their day and ensure they don't miss performances or special events they're interested in.

Interactive Wayfinding

Guide visitors through complex venues with interactive maps and directories. Show attractions, amenities, and step-by-step directions to destinations throughout your facility.

Digital Menu Boards

Showcase food and beverage offerings with appealing visuals that drive sales. Update menus instantly, highlight specials, and automatically transition between different dayparts.

Interactive Exhibits

Create engaging touchscreen experiences that educate and entertain. Provide deeper information about exhibits, attractions, or performances through interactive content.

Merchandise Promotion

Drive retail sales with dynamic displays showcasing available merchandise. Feature collectibles, souvenirs, and branded items with eye-catching visuals and promotional messaging.

Crowd Management

Improve visitor flow and reduce congestion with displays showing wait times, alternate routes, and less crowded attractions. Help distribute visitors more evenly throughout your venue.

The ROI of Entertainment Digital Signage

Understanding the business impact of your digital signage investment

Revenue Benefits

  • Increased Per-Capita Spending: 15-25% growth in food, beverage, and merchandise sales
  • Higher Premium Experience Sales: 20-30% increase in VIP packages and add-ons
  • Improved Return Visits: 10-15% higher repeat visitation rates
  • New Advertising Revenue: Potential for sponsor messaging and third-party advertising
  • Enhanced Group Bookings: More attractive venue for corporate events and special occasions

Operational Improvements

  • Reduced Printing Costs: 70-90% decrease in printed materials
  • Staff Efficiency: 30-45% reduction in time spent answering routine questions
  • Better Visitor Distribution: 25-35% more even utilization of venue capacity
  • Improved Visitor Satisfaction: 30-40% higher scores for information availability
  • Enhanced Brand Perception: Modern, technology-forward impression

Calculate Your Potential ROI

Use our interactive ROI calculator to estimate the potential return on investment for your specific entertainment venue.

Access ROI Calculator

Implementation Guide

How to successfully deploy digital signage in your entertainment venue

1

Assessment & Planning

  • Identify key visitor touchpoints and pain points
  • Map visitor journey and information needs
  • Determine optimal screen placement
  • Assess network infrastructure
  • Establish project budget and timeline
2

Stakeholder Engagement

  • Involve IT, operations, and marketing departments
  • Gather input from front-line staff
  • Identify content contributors from various departments
  • Establish content governance policies
  • Create content submission guidelines
3

Technical Setup

  • Select appropriate display hardware for each location
  • Configure network connectivity and security
  • Install mounting hardware and power solutions
  • Set up content management system
  • Integrate with ticketing and event management systems
4

Content Development

  • Create branded templates for different content types
  • Develop initial content library
  • Establish content refresh schedules
  • Configure dayparting and scheduling rules
  • Set up automated content feeds
5

Training & Rollout

  • Train system administrators on platform management
  • Educate staff on system capabilities and benefits
  • Implement phased deployment by area or function
  • Gather initial feedback and adjust
  • Create standard operating procedures
6

Evaluation & Optimization

  • Gather visitor and staff feedback
  • Monitor content effectiveness and engagement
  • Track impact on revenue and operational metrics
  • Analyze usage patterns and adjust placement if needed
  • Implement continuous improvement process

Ready to Transform Your Entertainment Venue?

Join hundreds of entertainment venues already using our digital signage platform to improve visitor experience, enhance operational efficiency, and increase revenue.

No credit card required. Start with up to 3 screens at no cost.

live examples, see it in action

Checkout live examples of Digital Signage presentations. The SignPlayer can run everywhere, on Android, Windows, Mac, iPad and even inside your web browser

View More

product pricing

Find out why people call us “the world’s most popular digital signage platform”

View More

customers

Can it really be free?
What’s the catch?
Want to be amazed?
Read on...

View More